Landing Page Expert In Bangladesh

Landing Page Optimization

High-converting and mobile-responsive landing pages help generate interest, leads, and revenues for your business.

We will create the landing page that will have

• Beautifully crafted
• Mobile responsive design
• Unlimited design mock-up templates
• Optimized for conversion
• Cross Browser Compatible

What Is A Landing Page?

A landing page is a website designed to convert visitors into customers. Landing pages can also be used to promote products and services. They typically include calls to action such as forms, links, buttons, and other elements that encourage users to take specific actions.

Unlike web pages, whose primary goal is to entertain, land pages are designed with a singular focus or goal, known simply as a call to action or CTA. A landing page is often used to drive visitors back to your website after they’ve visited another site. For example, if someone visits a travel agency’s website, he may be presented with an offer to book his next vacation. In order to make such offers compelling, marketers must understand how people respond to calls to action.

Landing Pages are an excellent tool for improving conversions because they allow you to create a specific experience for each visitor. You can capture leads and convert them into sales without having to spend money on advertising.

When Do You Need a Landing Page?

You can also use a landing page to make your site stand out among others. A great example would be an e-commerce store that sells products related to travel. They could create a landing page that offers a special deal for people who sign up for their newsletter. Or they could offer a discount if someone purchases something through their affiliate link.

PPC advertising :

A landing page dedicated only to an ad campaign may not rank high enough in search engine results, especially if the ad campaign is related to a particular product. However, a landing page dedicated to a single product can help boost ranking in search engines. A landing page can also attract visitors who are interested in learning about a certain product.

And although an event promotion should be featured on your brand’s website, where it will be found by existing customers, utilizing a dedicated landing page will attract visitors who are only interested in that particular event.

Lead magnet :

A lead magnet is a piece of content designed to entice people into providing their contact information. Lead magnets can take many forms, including whitepapers, ebooks, checklists, articles, press releases, samples, guides, webinars, and more. While these may seem like copious amounts of work to produce, there are plenty of ways to create effective lead magnets without writing a single word. For example, you can host a webinar through Google Hangouts, then ask your audience to visit a landing page before joining the hangout. Or, if you’re promoting an upcoming event, you can send emails about how to register beforehand.

Focus attention :

A landing page should focus visitors’ attention on the content. Visitors can either click through to another page or leave the site altogether.

Attract different types of customers :

A custom landing page can be designed to appeal to different types of customers. The content, design, adverts, and offers contained within will determine its impact on targeted customers. Landing pages can be aimed at attracting visitors from a particular region, demographic, or those interested in price and quality.

Easier testing :

Landing pages should have one clear goal. They should not contain multiple goals. Each page should have only one focus. That means each page should have only one objective. For example, if your landing page is selling products, then it should sell products. If your landing page is selling services, then it should provide those services. If your landing page contains both products and services, then they should complement each other.

Why Landing Pages Convert More Traffic?

Landing pages can be very effective if used correctly. They provide an opportunity to highlight your best product or service offering. You should make sure that the landing page contains only relevant information so that users do not get confused or frustrated. Make sure that the landing page provides clear instructions on how to complete a purchase or signup process. Also, include contact details such as phone number and email address.

Different Types of Landing Pages

As a general rule of thumb, using landing pages enables visitors to complete a post-clicked sequence with a dedicated page showing them where they’ve landed. Busy homepages or product pages have the ability to muddle the waters, whereas landing pages make it very clear what the end result will be from the visitor’s click-through. By creating a landing page, you can refine and improve your visitor engagement and thus increase the chances for conversion. You also ensure you get more out of your pay-per-click spend – you’ve already paid for this click and a landing page helps to make it worthwhile. You can increase the likelihood of conversions even further by making sure you’re using the correct type of landing page. Let’s take a look at the various types of landing pages and what they’re used for.

Landing Page vs. Website Homepage

In order to get visitors to convert into customers, you’ll need to make sure that your landing page clearly states what you’re offering them. You can do this by including a clear call to action (CTA) button that directs them to another page. A CTA button is an element that appears on every page of your website, directing visitors to take certain actions. For example, a “Buy Now” button would direct visitors to a shopping cart page. Make sure that the CTA button is large enough so that it stands out from the rest of the page. Also, keep in mind that not everyone who lands on your site will click the CTA button; you must design your landing page to attract those who are interested in what you offer.

Your homepage is general; your landing pages are focused and specific. While your homepage presents all the options your business offers, your landing pages present one simple and clear call-to-action.

Lead Generation Landing Page

A lead generation or lead capture landing page is primarily intended for capturing leads via a data capture form. They are generally used in the middle of a marketing funnel, at the point at which potential customers are evaluating your offerings, and are on the verge of converting into paying clients. Landing pages can be used to promote offers, products, services, events, fundraisers, surveys, contests, coupons, or any other kind of marketing activity. In the context of lead generation, these are typically forms through which people provide contact information such as name, email address, phone number, or company name. Forms may also include fields for demographic information (such as age, gender, interests, or location), personal information (such as hobbies or occupation), and/or behavioral information (for example, what previous purchases have been made).

Click-Through Landing Page

A lead generation page can be thought of as a landing page that serves as a gateway to another website. It may contain links to a sales page or a product page, or simply a thank you page after someone signs up for something. Most lead generation pages include a form where visitors can enter their email addresses so they can receive updates about new products or services offered on the site.

Squeeze Page

Lead generation pages are similar to regular landing pages, except they’re designed specifically to capture emails. They can be used throughout the entire sales process (i.e., before, during, and after), so they’re often found near the beginning of your marketing funnel. Their primary goal is to collect contact information to build out your subscriber list. These are short, simple pages that may include a single CTA button, such as “subscribe,” “sign me up,” or “get started.”

Sales Page

A sales page is not just about asking for money; it is also about convincing your audience to take action. With this page, we are no longer talking about prospects who may or may not convert into paying customers. We are now talking about customers who are ready to make a purchase. When designing this page, you should focus on what they can do next rather than what you can offer them. For example, if you are selling a product, you might ask yourself questions such as “What is my customer buying? What problem does he/she have? How can I solve it?” If you are offering services, then you might ask yourself questions like “How can I help my customer succeed? Where is she stuck? How can I remove her obstacles?” In both cases, you should avoid focusing on how much you can charge your customer because you will only end up losing out on potential revenue.

The length of the article depends very much on your products and how much you need to write about them. Regardless of the length of the article, there needs to be an extensive pitch that clearly explains this value, with the goal of getting readers to click through to your website and make the purchase.

Infomercial

When creating an ad campaign, you should ensure that every aspect of it is optimized for conversion. One such element is the landing page itself. In order to make it stand out, you can add elements such as a countdown timer, a video, or any number of special offers. These features help draw attention to the offer, and encourage people to click through. To maximize conversions, you must create a strong call-to-action (CTA) button that clearly states what action needs to be taken next.

Splash Page

Splash pages can be utilized at any point in your marketing funnel and they are possibly among the simplest types of landing pages. They typically contain very little copy, one to two remarkable pictures, and extremely straightforward communication, normally an announcement or a yes/no question. They might inquire your visitor to confirm their age or pick their dialect before moving onto your site. They aren’t intended to gather data or create leads and simply offer a basic introduction to your site.

Viral Landing Pages

Viral landing pages can be used to drive traffic back to your site. They are often designed to entice readers into sharing information about your product or service through social networks. These pages may include links to your homepage, blog, or any other relevant URL. You can also create an email version of a viral landing page so that users who sign up for your newsletter receive a link to click on.

Microsites

A microsite can also be called a mini-site, a small site, or a subdomain (a domain within another domain). It is a website designed specifically for a particular marketing campaign, product, service, event, promotion, or any other reason. They are often used as part of an integrated digital advertising strategy where they serve as a stand-alone entity or complement traditional media such as television, radio, print, and outdoor advertisements.

Why Use Landing Pages?

Your site may not be optimized for conversions. If you’re trying to convert visitors into leads, then you’ll need to optimize your site for conversions. That means testing out various landing page designs and writing copy that converts.

A landing page is one of the best ways to get visitors to convert into paying customers. However, if you’re just starting out, chances are your website doesn’t have any kind of conversion rate optimization (CRO). That means you’ll probably end up spending money on ads to try and boost your numbers instead of focusing on what really matters — getting people to sign up for your services or buy products. Luckily, there are plenty of tools you can use to optimize your landing pages without having to spend thousands of dollars. In this article, I’m going to walk through how to do that.

Landing pages can be difficult to build and maintain, but once set up correctly, they’re easy to update and keep current. They also allow businesses to target specific audiences based on interests, demographics, and behaviors. Businesses should consider creating landing pages for each product or service offered, rather than just one generic page.

What Makes a Good Landing Page?

Your homepage is probably one of the most important pages on your site. It needs to tell people what your company does, who you are, how to contact you, and why they should care about you. A good homepage also includes a call to action (CTA), so visitors know exactly where to go next after reading your copy.

2. They focus on the offer, not on the company.

Your prospective customers are clicking because they believe that they can get something out of it. Make sure they know that they can. Make sure that you provide value to them before asking them to sign up. Don’t try to sell them on your product without providing any information about it.

2. They’re focused and free of distractions, which makes them ideal for working from home.

Your landing page should contain only information about how to get started. Once users click through, they should be taken to the next step where they can complete the registration process.

3. The forms are not intimidating.

Long forms can be intimidating to users and may discourage them from taking action. If you cannot shorten your form, then break it into smaller sections and make each section easier to complete. For example, if you list their name and address, then ask them for their email address, you could separate these two sections into two new fields.

4. They speak to a specific audience.

Segmenting your audience allows you to tailor your marketing efforts to individual customers based on their interests and behaviors. If you have a group of people who are likely to buy eBooks, then you can create a separate campaign just for them. You can also find out what types of offers they respond best to, so you can make future promotions more effective.

5. They gather specific information about your potential customers.

Speaking of specific audiences – even if you get the right audience, they won’t convert if you don’t collect the right information. Collecting demographic data should include more than just a name and email address; it should also give you an idea of why someone clicked and what their long-term connection to your company might possibly be.

6. They provide your special offers with a home.

Unless they’re tied to landing pages, online specials won’t help your business. Offers should go where people can see them.

7. They provide a thank you.

Your landing page should ALWAYS be followed up with a Thank You! This is not only polite but also ensures the consumer that they have successfully registered.

8. They let users access other marketing channels.

A customer likes what your offer is. Now you can provide a link to another offer, your social media profile, or an email list signup.

With the rise of social media, people are becoming increasingly aware of how important it is to keep up with what’s happening online. In order to do so, they often rely on sites such as Facebook, Twitter and Instagram. These platforms allow users to share information, photos and videos quickly and efficiently. However, if you’re not careful, these sites can also be used to promote yourself and your brand. That’s why it’s crucial to create an effective presence on these sites.

Landing Pages Best Practices

Landing pages should include a clear call to action (CTA) button. A CTA button directs visitors to another part of your site. For example, if you sell products online, you might offer customers the option to purchase them through an e-commerce website. You can also direct users to sign up for your newsletter or download an app. Make sure your CTAs stand out so they’re easy to spot.

• Keep the headlines, the main message, and call-to-action above the fold

Above the fold refers to the area above the top edge of the browser window (in pixels) that contains the initial portion of the website displayed before scrolling occurs.

When a user enters a website, there is a good probability they will scan the entire screen before scrolling down to read further. To keep users engaged, make sure your headlines, main messages, and CTAs are above the fold so they can be seen without having to scroll down. Also, ensure your keywords are included in the title tag, URL, and meta description tags.

• Use only one call-to-action (CTA)
  Every landing page should optimize for one specific action. For example, if your site offers a free trial, then make sure that the homepage clearly states what the user can expect during the trial period. Make sure that the copy is clear enough to understand without having to read any additional information. Also, ensure that the CTA button is placed above the fold.
• Repeat the call-to-action (CTA) where relevant
  When a desktop or smartphone user needs to scroll down to view the landing page copy, he doesn’t want to waste his time scrolling back up to see the call to action button. So, keep the CTA visible throughout the entire page.
• CTA button design
  The call to action button design must entice viewers to take action. It must be a contrasting color to your landing page background and of adequate size. When a call to action is repeated on the landing pages, it must be an identical copy of the call to action above the fold.
• Design for mobile
  Research indicates that 56% of global internet traffic happens on a mobile phone, meaning that it is important to design landing pages for mobile users. However, there are still plenty of reasons to design desktops, including the fact that many older people still rely on them to conduct business. You can learn about your audience’s preferred devices through analytics tools.
• Traffic source optimization
  Design the landing page you’re sending your visitors to. Optimize it for SEO purposes. Short, copy-oriented landing pages convert better than longer ones. Make sure your landing page contains only one call to action (CTA) button. Don’t make them too complicated.
• Provide social proof
  Fear of missing out (FOMO) is a powerful persuasion tool used by marketers to encourage people to buy products they may not otherwise purchase. FOMO can also be used to increase conversion rates on landing pages. By showing how others are enjoying your product, you build brand trust and credibility.